A Look Into the Future: What Will the HubSpot Integration Industry Look Like in 10 Years?

In terms of technology, the Enterprise Application Integration (EAI) has already matured except for one thing—it lacks forerunners. As you can see, integration usually needs a middleware. There are too many middleware vendors in the market, each having its own systems and limited third-party compatibilities. It deters the integration technology from advancing since there is a lot of noise and competition from these vendors. 

A standard web service was developed to minimize the noise and incompatibility between software applications. HubSpot is one of the leading platforms that adopts a standard web service. Using a standard web service, they have opened more opportunities for integration for their platform. This also means that HubSpot is not tied to any Operating System (OS) or programming language making them versatile and adaptable to other software applications. 

What is the current HubSpot Integration industry? 

As of 2021, the HubSpot ecosystem has reached more than 1000 integrations. It makes the platform ideal for a variety of business types and software developers to build their systems on top of HubSpot. The integration feature has been growing and is projected to be $12.5 billion in net worth in 2024 from its global partner system. This growth is attributed to the dynamics of the HubSpot ecosystem’s scale-free patterns that are relevant to almost every industry building its own platform. 

The HubSpot ecosystem is a collection of applications ranging from customer solutions to project management tools. You can also partner with HubSpot with their solutions partner program. There are other ways to partner with them such through education program, affiliation, and non-profit organization. All these are achieved through their solutions provider which you can search by country, industry, service type, office location, or budget size. 

Here’s what HubSpot Integration could look like in 10 years

These predictions are based on the current trends in technology that may affect the HubSpot ecosystem. You can always take these scenarios with a grain of salt. 

1 Everything will be in the Cloud

Although the HubSpot platform is hosted on Amazon Web Services (AWS), some of its partners are still using on-premise servers. The global cloud computing market is at a Compound Annual Growth Rate (CAGR) of 16.3%. In ten years, most software applications are hosted on a cloud server or in some cases, a hybrid cloud setup. This means that remote cloud access is a sitewide function and integration is set up almost immediately. 

In ten years, cloud computing systems would have:

  • Better storage capacity
  • Better security features
  • Enhanced internet usability
  • Produced modular software applications

2. IoT integrations are mainstream

The concept of the Internet of Things is becoming possible with the demand for smart devices and lower cost of global production of hardware components. Smart device integration is now possible and data from these devices can be analyzed with sales automation software. It means the business has more insight into their customer’s buying intents than ever before. A single integration manages multiple smart devices or even better, an omni-platform integration. 

In ten years, the Internet of Things would have:

  • More than a billion IoT devices
  • Increased DDoS attacks
  • More cities adopt smart technologies
  • AI facilitates infrastructure systems
  • 5G as the center of IoT growth
  • More legislative changes in areas of privacy 

3. Voice interface enabled

Voice recognition technology is found on many dialer systems which you can browse in the HubSpot marketplace. Dialer for HubSpot would become a depot of voice solutions and recognition technology. Conversational AI can communicate to widely diverse users breaking the communication barriers of language. Automated voice assistants for better user experience greatly improved customer service for many establishments. 

In ten years, the voice interface would have:

  • Deliver more personalization
  • Voice push notifications
  • More voice assistants in mobile apps
  • Smart IVR with Natural Language Understanding (NLU)

4. Massive demand for web services

More applications are using Amazon Web Services (AWS), the standard web service would cut EAI expenditures making integration cheaper, easier and faster. It will make some middleware obsolete if not, competing against HubSpot’s decentralized systems. It prompts developers to adopt an API solution and API integration would become a basic feature for many software. There will be a significant demand for data synchronization with multiple platforms. 

In ten years, web services would have:

  • AI assistants on websites
  • Chatbots for customer support
  • Virtual reality capability
  • Website equipped with motion UIs 

5 Rise of Omni-channel integration platform 

At present, a HubSpot tool offers more than just functionality. For example, a HubSpot SMS tool can also tell you to dial a number aside from broadcasting and scheduling an SMS campaign. Text messaging in ten years would still be relevant but with more added features. Decreasing silos between applications and acquisition of smaller software to bigger applications would mean the merging of their services Omni-channel platform as said earlier would be possible as applications are getting more connected than ever.

In ten years, integration platforms would:

  • Not center around iPaaS
  • Greatly support API applications
  • Accelerate system migrations

Start an early jump off with HubSpot Integration

HubSpot is a great investment for any business that wants to scale up its lead generation efforts. It is also ideal for those who want to restructure their CRM tool for sales, marketing, and support. You can start early with a comprehensive free edition of their software. Once you get your hands around the tool, you can consult a HubSpot agency to get onboard. 

Businesses should look into emerging trends and technologies. Do not get stuck with traditional method because the business landscape is ever changing. Companies who continue to innovate with technology reap great reward and success. Get subscribed with the latest tech-savvy article and tips with Technology Rest. 

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