Instagram is one of the most popular social media platforms at present. After Facebook, it is the second most used social media across the globe.
When you are looking for ways to increase your Instagram reach and discoverability, a strong Instagram search engine optimization or SEO strategy is a must. Do not forget that Instagram also offers search options, and people also look for solutions there.
Also, you might have noticed that when you are searching for something on Google, the search engine results also show results of your Instagram profile. That means with proper Instagram SEO, you can actually reach your target audience.
5 Ways To Increase Your Discoverability On Instagram
Now, you might be thinking about how you can do Instagram SEO. You can learn in detail about that from several learning videos that you can download for free from the pirate bay. Or if you are looking for some instant solution, we are here for you.
Here, we have discussed some of the most effective and proven ways to increase your discoverability on Instagram. Now, without wasting any more time, let’s start with the main discussions.
Way No. 1: With Keywords, Write Descriptive Captions
We usually search for anything on Instagram Explore via location tags, hashtags, profile names, and also usernames. But things have changed now. You can now search on Instagram using proper keywords as well.
It means you need to write descriptive, relevant captions using the keywords that you think have the capability of impacting the discoverability of your content. Here, some of the keywords might also come from the username, bio, or account name.
Way No. 2: Include Keywords To Your Instagram Profile Name
When you are using Instagram for marketing, it is obvious that you will want to increase your following and use Instagram search for your benefits. So, you are required to optimize your Instagram profile.
In case you are planning to rank for a particular keyword, we will recommend you incorporate the keyword into your username or name. Always remember both of these are searchable on Instagram. And in case you can’t add it to your name, adding it to your name field will also work.
Way No. 3: Add Up To 30 Relevant Hashtags
One of the best ways to get discovered on Instagram by your audience is by using targeted, relevant hashtags on both your stories and posts. In case you have a public Instagram account and adding any hashtag to your post, that particular post will be shown on the result page of the corresponding hashtag.
Never forget that hashtags are used with the intention of discovering new content. That is why using the right hashtags might put you in front of the audience group you are actually targeting, even when they are not connected with you before.
Way No. 4: To Your Instagram post, Add Descriptive Alt Text
Instagram alt text is the feature that lets you write custom alternative texts for a more enriched description of your photos. Especially when this feature was mainly designed in order to enhance accessibility on the platform, it might also be used for Search Engine Optimization purposes.
At that particular moment, Instagram automatically generates alt texts so that people can hear the description of content through a screen reader as well. Instagram also uses object recognition technology for generating automated description photos.
Way No. 5: Be Consistent With Your Specific Niche
This is a simple yet really significant visibility tactic that you should use on a constant basis with your Instagram SEO practice. When you use this technique more frequently, the Instagram algorithm will be able to understand what your account is all about.
This type of consistency always teaches Instagram about you, who you are, and what you provide. It means your content and profile will be served to relevant users when they will start browsing Instagram.
When you are doing Instagram marketing, we should always aim to keep the SEO part in the proper place. After all, it is non-negotiable to increase your reach and discoverability. Creating visually aesthetic and high-quality content pieces is a must here.
However, at the same time, you need to put your effort and time into making your post and Instagram profile search engine optimized or, here, Instagram algorithm optimized. Try to use all the features that this amazing platform has to offer you.